Five New Brands to Open at Prime Retail...

COLLECTION OF FIVE NEW BRANDS TO OPEN AT

PRIME OUTLETS – SAN MARCOS

SAN MARCOS, TEXAS – July 20, 2009 – Prime Retail, a portfolio of 21 outlet centers located throughout the U.S. and Puerto Rico, announced today the names of five new merchants that will open outlet locations at Prime Outlets – San Marcos, the regional shopping destination located between San Antonio and Austin, Texas.

“We’re thrilled to bring this diverse mix of leading designer and name-brand stores to Prime Outlets – San Marcos,” said Marketing Director Celena McGuill. “Each merchant not only defines our commitment to offer the most comprehensive collection of outlet stores where shoppers find value, but represents our work to continue to enhance the shopping experience for our local shoppers along with our region’s extensive tourism market.”

Prime Outlets – San Marcos’ newest members to its merchant family include:

• 7 for All Mankind, a leader in premium designer denim for men, women and children, celebrated the grand opening of a 2,481 square foot store July 9.
• Ed Hardy Outlet, the popular vintage tattoo wear brand, will open a 2,799 square foot location to shoppers during the summer of 2009.
• Etro, the world-renowned impeccable and sophisticated lifestyle brand, will open a 1,844 square foot location August 15.
• Loro Piana, luxury goods manufacturer of the world’s finest cashmere and wool fabrics, will open a 1,985 square foot store during the summer of 2009.
• Tory Burch, the attainable luxury lifestyle label defined by classic American sportswear with an eclectic sensibility, will celebrate the grand opening of a 1,786 location August 13.

Prime Outlets – San Marcos’ newest merchants join a comprehensive collection of more than 140 leading luxury and name-brands at the top shopping destination including Gucci, La Perla, Michael Kors, Neiman Marcus Last Call, Saks Fifth Avenue OFF 5TH, Juicy Couture, Salvatore Ferragamo Company Store and Victoria’s Secret, among many more, which offer shoppers up to 65 percent off regular retail prices every day.

About Prime Outlets – San Marcos

Prime Outlets – San Marcos is located off I-35 at Exit 200, between Austin and San Antonio in San Marcos, Texas. The 750,000-sq. ft. outlet center offers everyday savings of 30 to 65 percent off full retail prices and features a growing collection of 140 brand name retailers including Neiman Marcus Last Call, Saks Fifth Avenue Outlet OFF 5TH, Giorgio Armani General Store, Hugo Boss Factory Store, Escada Company Store, Lacoste, Pottery Barn Outlet, Restoration Hardware, Crate & Barrel Outlet, kate spade, Michael Kors, Zegna Outlet, Salvatore Ferragamo Company Store, Juicy Couture, 2b bebe, Polo Ralph Lauren Factory Store, Dooney & Bourke and COACH Factory.

About Prime Retail

Headquartered in Baltimore, Md., Prime Retail owns and operates 21 outlet shopping centers in the U.S. and Puerto Rico. Spanning more than 8.2 million square feet throughout major United States markets and Puerto Rico, Prime Retail is home to more than 450 leading designer and name-brands such as Gucci, Giorgio Armani, Burberry, kate spade, Michael Kors, St. John, Juicy Couture, Stuart Weitzman, Saks Fifth Avenue OFF 5TH and Neiman Marcus Last Call. The company’s retail outlets serve major markets including Orlando, Pittsburgh, Washington, D.C., Austin/San Antonio, Texas and Williamsburg, Va., among many more. In addition Prime Retail currently has nearly one million square feet in its development pipeline in markets including the Dallas/Fort Worth metro area and San Francisco Bay region. For more information, please visit www.primeretail.com.